New 360º Consumer Experience for AECOC
Congratulations to founders Claire Davies & Diego Fabra, founders of Fabra Davies for winning the acclaimed national design prize Evento Plus.
AECOC, (the Spanish Association of Large Consumers) brings together more than 25,000 companies at its annual Congress on October 29 and 30.
The event, attended by nearly 1,000 entrepreneurs and senior managers of the country’s top companies, will discuss how to connect with the consumer in the new year.
The AECOC Congress dedicates this year a large block of its program to the analysis of the new digital environment, with the help of Fabra Davies Agency who have designed and curated a 360º event with a view to increasing engagement and interactivity.
New technologies and the digital world burst into force by transforming the old rules of business practices. According to the National Commission on Markets and Competition, e-commerce exceeds 3.4 billion euros in turnover, more than 29% over the previous years.
François Nuyts, General Manager of Amazon Spain, will participate in the Meeting Point to address the keys to the success of his company, a global online distribution giant.
Also, Nicola Mendelson, vice president of Facebook EMEA, will analyze how to successfully respond to a connected consumer. To this day we have access in just one click to any product or service, so adapting business strategies and reinventing themselves continuously will be keys to success to reach the consumer.
Vente Privee is one of the world’s largest companies in fashion e-commerce, a pioneer in the stock selling model. His co-founder executive partner and director of innovation and strategy, Ilan Benhaim, will participate in the Congress to address the keys and trends in the current ecommerce.