I want to start my own Label
Why are you starting your own label?
My heart is in design and so I want to be in control of what I créate, I think I´ve got to a stage where I want creative freedom, to be able to experiment with how far I can go. I´m excited to not have the limitations from a partner manufacturer. That and I´ve been so many years as a creative director, doing so many different aspects of design and marketing that I figured I could have a go at running my own show.
Whats the label like?
It´s called Sheila Moranne and it will be an umbrella for all the pieces and designs I already have and lots of new ítems. Sheila is all about the mix, a vibe of glamour, Mediterranean vintage and wanderlust living.
Why this name?
Well, I actually had a really vivid dream about this amazing Australian lady called Sheila Morganne who lived at the end of the 60´s and threw amazing bohemian dinner parties under the stars. She´d gather poets, directors, paupers and millionaires and talk passionately about life and dreams . The dream so was so clear and intense that I woke up thinking that one day I´m going to build a brand around that lady.
Where can we buy the furniture?
Stage one is a shop online that´s coming soon and stage two will be pop up stores.
Extract Press Release , interview with Patrica Nuñez