Claire Davies
CREATIVE DIRECTION & INTERIOR ARCHITECTURE
“Worlds that feel right.”
“Claire begins every project by creating a world. Her work is shaped by structure, balance and care; allowing spaces and peoples experiences to align naturally.”
“worlds that feel right”
“Top 20 women you need to know in design”
Interiorcontraportada magazine
After working with hundreds of companies — from intimate studios to global brands — a clear pattern emerged. There is a silent factor that quietly makes or breaks a space, an event, or a business. It’s rarely budget, style, or execution; It’s coherence — the alignment between intention, experience, and reality.
When coherence is missing, people don’t stay as long. They don’t fully relax, connect, or remember the experience. A place can look right, yet still feel slightly off. When co- herence is missing the the business will struggle to thrive and grow . Humans respond best to coherent worlds — environments where everything they see, hear, and touch tells the same story.
That’s why my work combines creative direction and strategy with interior architecture. I developed a methodology that brings intention and experience back into alignment. Rather than designing isolated elements, I create complete worlds people can truly live, gather, and thrive in.
I apply this approach across four worlds: public events, restaurants, homes, and furniture brands — shaping environments that feel clear, alive, and unmistakably themselves.
How is your world performing?
4 worlds
My work is organized into four distinct worlds they are all held by the same way of thinking and methodolgy for coherence
Public Scale
Projects at public scale, health, culture and technology where institutions and large organisations meet people through spaces and experiences.
Cultural & Social Ritual
Pubs, restaurants and boutique hotels and events, shaped by atmosphere, identity and how people gather.
Lived Homes
Homes shaped around real lives, that feel right.
worlds that feel right
Furniture & Collections
Furniture & object collections curated, edited and designed to complete spaces and define create worlds - for Design Labels and bespoke interiors.
When a project feels slightly too up in the air — or when a company or individual can’t quite see how to land their vision into a credible, coherent experience — it can become frustrating, costly, and worrying. Sometimes, through circumstances or complexity, the original vision or dream gets lost along the way.
My role is to hold the red line: to bring strategic clarity and grounded support so people can align, make decisions, and move forward with a clear creative direction. Instead of feeling drained or stuck, the process becomes more enjoyable and purposeful. The project gains momentum, confidence, and focus — and the end result is stronger, more engaging, and more impactful than it could have been alone.
I bring decades of experience in creative direction and interior architecture, partnering with individuals, studios, and institutions to shape and translate visions into unique worlds and spaces that truly work.
“The hidden challenge for success isn´t about budget, style or even execution - It´s about coherence .”
worlds that feel right
”If you are looking for clarity, direction or a sounding board, this is a good place to start.”
worlds that feel right
worlds that feel right
About Claire
“Claire brings over thirty years of international experience to the creation of environments, brands, and experiences that connect vision to value. Her work moves seamlessly across architecture, interiors, luxury products, and experiential design ; revealing how creativity, culture, and commerce can align to shape places that feel both intelligent and alive.
She is often invited in when something promising isn´t quite working, or when a project needs clearer direction.
Claire brings direction, coherence, and emotional intelligence to complex ideas; guiding teams and clients toward outcomes that make sense strategically, culturally, and humanly. Her collaborations span hospitality ventures, cultural institutions, product collections, and bespoke residential projects. Whether defining a hotel’s identity, shaping a brand’s next evolution, or refining the details of a private commission, Claire’s work is rooted in trust, clarity, and enduring value.
She thrives in collaboration; working closely with board members, private owners, marketing teams and design manufacturers to ensure every element holds true to its original intent. The result is work that feels balanced, connected, that draws people in”.
“Claire has a way of pulling people and ideas together and making everything click. She holds the bigger picture while keeping things human and grounded. Her spaces have warmth and energy, places people want to be in, again and again.”
