Claire Davies
STRATEGIC CONSULTANCY & INTERIOR ARCHITECTURE
Time to Thrive
Is this you?
I create interiors for a certain niche customer. I call them discerning 40–55-year-old quality-of-life seekers — they are individuals who value freedom, authenticity, and boutique living. Well-travelled and culturally aware, they don’t just visit spaces — they connect with them.
This is what makes the people in my niche powerful: they choose with intention. When a space resonates, it builds emotional connection, loyalty, and lasting value.
My job is share this intimate knowledge with businesses, I collaborate with investors, brands, private clients and editorials. We create boutique hotels, holiday homes, restaurants, events, and furniture collections that align with this tribe. The quality of life seekers. Because I deeply understand what moves this audience, I can create spaces that truly connect.
My approach combines strategic consultancy with design & build. I ensure each business has a concept that aligns with its purpose and this audience from the outset, before designing — creating a strong foundation for elevated experiences, increased occupancy, and long-term growth. I also consult for existing business that aren´t doing so well and who need help finding out why people aren´t connecting and buying.
Helping businesses define their concept, reposition their identity, and improve performance
“Top 20 women you need to know in the design world. Claire combines strategy & architecture; helping owners create places guests choose, remember, and return to”.
Interiorcontraportada magazine
Why do you need a Strategy? Beautiful design is not enough.
Discerning, well-travelled customers can instantly sense when something is misaligned — not in how it looks, but in how it feels.
That difference is strategy.
Before you invest — and risk misdirecting time, energy, and money — clarity is essential. When the foundation is right, everything else follows.
And when a business isn’t attracting or performing as it should, I step in.
With over 30 years of experience — working with leading brands, top magazines, and prestigious institutions — I bring an informed, intuitive understanding of what works, what doesn’t, and why. I identify what’s misaligned and guide you with precision. So your investment is considered, aligned, and effective.
Because without strategy, it doesn’t connect. With it, everything works.
The strategic thinking behind destinations.
Luxury holiday homes • boutique hotels • restaurants • bars • food & beverage ventures
30+ years shaping projects across Catalonia, the UK, and beyond
My work is organized into four distinct worlds, they are all held by the same strategic direction for coherence & the same niche audience
4 Worlds
Public Spaces
Projects at public scale where institutions and large organisations meet people through spaces and experiences and events.
Hospitality
Pubs, restaurants, boutique hotels, & members clubs shaped by atmosphere, identity and how people gather, rest and reconnect.
Living
First and second homes, holiday rentals and serviced apartments.
Furniture & Collections
Collections curated and designed for hospitality & lifestyle labels.
About Claire
Claire brings over three decades of international experience shaping interiors, brands, and experiences that connect vision to value.
Trained as an interior architect in London, her work has taken her to live in the UK, Spain, and the Middle East — collaborating with leading brands, prestigious institutions, and private clients throughout Europe. Her work has been featured in AD, Vogue Living, Elle Décor, and many international exhibitions and trade fairs.
Her path is intentionally layered. She began in interior architecture, before moving into styling for some of Europe’s leading design magazines, developing a refined eye for detail, composition, and storytelling. She went on to become Creative Director for Barcelona-based design brands, and later founded her own strategic brand consultancy and experiential events company — bringing together creativity, culture, and commerce.
She is often invited in when something promising isn’t quite working — when a space, brand, or concept lacks clarity or connection. With both intuition and precision, she identifies what’s misaligned and gently steers it into place — strategically, aesthetically, and experientially.
Her work spans boutique hospitality, cultural institutions, product collections, and private homes. At its core is a belief that spaces should feel aligned, intelligent, and deeply human.
Now returned to her original love of interiors, Claire creates spaces with depth, meaning, and quiet elegance — places that resonate, not just impress.
Alongside her design work, Claire is a trained coach with a strong belief in mindset and energy — bringing clarity, ease, and perspective to every collaboration.
She is known for making complex ideas feel simple, and for guiding projects with both expertise and a calm, considered approach — creating a process that feels as good as the final result.
She works fluently in English, Spanish, and Catalan, and has worked extensively across Europe.
“Claire has a rare ability to bring people and ideas into alignment, creating spaces that feel both considered and alive. There is a warmth and clarity to her work that draws people in — and stays with them.”
Let’s stay connected
Reach out about a project, collaboration or just to say hello!