Claire Davies
Strategic Consultancy & Architecture for Timeless Hospitality & Luxury Rental
How to Create Places Guests Choose, Remember, and Return To
Define the strategy before you build.
If you are developing a luxury holiday home, boutique hotel, restaurant, or bar, the success of your project begins with a clear idea behind the place. Before investing in renovation, architecture, or interiors, make sure the concept, positioning, and guest experience are right.
Because when the concept is clear, every decision becomes easier.
The strategic thinking behind distinctive hospitality destinations.
Luxury holiday homes • boutique hotels • restaurants • bars • food & beverage ventures
30+ years shaping hospitality places across Catalonia, the UK, and beyond
Why Many Hospitality Projects Struggle
Many hospitality projects start with renovation or design.
But without a clear concept strategy behind them, even beautiful spaces can struggle to perform.
Guests may enjoy their stay or meal — but they don’t remember it.
The property struggles to stand out.
Marketing becomes harder.
Pricing power is limited.
The result is a place that looks attractive but lacks a clear identity.
And in hospitality, identity is what makes a place memorable.
Turn Your Property Into a Distinctive Destination
A strong stategy defines:
* what makes your place different
* the experience guests remember
* how your property stands out in the market
* the direction for renovation and design
Once that idea is clear, architecture and interiors finally have purpose.
Launching a new hospitality project?
Define the concept before design begins.
A property that isn't performing
Identify what is holding the concept back.
Concept / Strategy Test
Before investing in renovation or design, ask yourself:
Can you clearly describe what makes your place different?
Do you know exactly who your ideal guest is?
Does every part of the experience — rooms, atmosphere, food & beverage — support the same idea?
Could someone describe your place in one memorable sentence?
If these questions are difficult to answer, your project may be missing the concept that gives it direction.
If you can’t explain in one sentence why guests should choose your place, the concept probably isn’t clear yet.
Portfolio
Holiday Haven — 28% increase in rental yieldd
Mediterranean Villa — enhanced guest experience
Strategic Services
Boutique Coastal Retreat — repositioned as a destination stay
Where Your Project May Need Clarity
Planning a renovation
Ensure every investment supports a clear vision.
Bringing the concept to life
Translate the idea into atmosphere, layout, and design. supports a clear vision.
Selected Project Concepts
Historic Property — concept-led redesign
Testimonial
.“Claire’s concept transformed our villa into a rental gem.
Our income increased by 28%, and the property now attracts exactly the kind of guests we hoped for.”
Our income increased by 28%, and the property now attracts exactly the kind of guests we hoped for.”
homeowner Sitges
Is Your Project at the Right Stage?
This approach works best when your project is at a moment where clarity will shape the outcome.
You may recognise your situation here:
You are planning a new hospitality project
A luxury holiday home, boutique hotel, restaurant, or bar.
You are preparing a renovation
You want every investment decision to support a clear vision.
Your property is not performing as expected
Bookings, atmosphere, or guest experience are not quite working.
You want your property to stand out
You know distinctive places attract the right guests.
Let's Define the Idea Behind Your Property
.Before investing in renovation, architecture, or interiors, make sure the concept guiding your project is clear.
Because the most memorable hospitality places always begin with a strong idea.
Strategic Hospitality Consultancy & Interior Architecture
Helping hospitality properties define their concept, reposition their identity, and improve performance.
Through combining strategic direction with interior architecture we transform places (and people) to increase re-sale potential, build a better business and feel more deeply alive. With more than 30 years crafting engagement and value for premium brands and institutions in Europe we now specialize in the boutique hospitality niche in Spain and the UK. We create and consult with small hotels, luxury holiday rentals, emblematic restaurants and interesting bars. We craft personalized solutions for discerning homeowners, boutique F& B´s and investment visionaries to boost flow, beauty and returns.
Creative Strategy & Interior Architecture
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My work is organized into four distinct worlds they are all held by the same way of thinking and methodolgy for coherence
4 worlds
Public Scale
Projects at public scale, health, culture and technology where institutions and large organisations meet people through spaces and experiences.
Cultural & Social
Pubs, restaurants and boutique hotels and events, shaped by atmosphere, identity and how people gather.
Lived Homes
Homes shaped around real lives, that feel right. Apartments, holiday homes, family houses and luxury rentals.
Furniture & Collections
Furniture & object collections curated, edited and designed to complete spaces and define create worlds - for Design Labels and bespoke interiors.
When a project feels slightly too up in the air — or when a company or individual can’t quite see how to land their vision into a credible, coherent experience — it can become frustrating, costly, and worrying. Sometimes, through circumstances or complexity, the original vision or dream gets lost along the way.
My role is to hold the red line: to bring strategic clarity and grounded support so people can align, make decisions, and move forward with a clear creative direction. Instead of feeling drained or stuck, the process becomes more enjoyable and purposeful. The project gains momentum, confidence, and focus — and the end result is stronger, more engaging, and more impactful than it could have been alone.
I bring decades of experience in creative direction and interior architecture, partnering with individuals, studios, and institutions to shape and translate visions into unique worlds and spaces that truly work.
“The hidden challenge for success isn´t about budget, style or even execution - It´s about coherence .”
”If you are looking for clarity, direction or a sounding board, this is a good place to start.”
About Claire
“Claire brings over thirty years of international experience to the creation of environments, brands, and experiences that connect vision to value. Her work moves seamlessly across architecture, interiors, luxury products, and experiential design ; revealing how creativity, culture, and commerce can align to shape places that feel both intelligent and alive.
She is often invited in when something promising isn´t quite working, or when a project needs clearer direction.
Claire brings direction, coherence, and emotional intelligence to complex ideas; guiding teams and clients toward outcomes that make sense strategically, culturally, and humanly. Her collaborations span hospitality ventures, cultural institutions, product collections, and bespoke residential projects. Whether defining a hotel’s identity, shaping a brand’s next evolution, or refining the details of a private commission, Claire’s work is rooted in trust, clarity, and enduring value.
She thrives in collaboration; working closely with board members, private owners, marketing teams and design manufacturers to ensure every element holds true to its original intent. The result is work that feels balanced, connected, that draws people in”.
“Claire has a way of pulling people and ideas together and making everything click. She holds the bigger picture while keeping things human and grounded. Her spaces have warmth and energy, places people want to be in, again and again.”
Let’s stay connected
Reach out about a project, collaboration or just to say hello!